over 30 years of combined Fiat, Subaru and Isuzu franchise experience
factory trained technicians
total expertise and product knowledge

Our Team

The strength of our business lies in the quality and depth of our team which has a combined 30 years Fiat, Subaru and Isuzu dealer experience. Our product knowledge and expertise is second to none, and our technical department is lead by a manufacturer trained Master Technician.

Our Key Staff

Frank Falbo

Frank has vast experience in the automotive business having founded Vale Motors back in the early seventies, and it was in 1998 that he first took on the Subaru franchise at Vale Motors in Wincanton alongside both Hyundai, and Isuzu. He went on to build a very successful and reputable business over the years but in 2000 he took a step back from the Motoring trade to follow other pursuits.

He later returned to manage Vale Motors in January 2003 where he took the decision to add the Fiat Franchise alongside Subaru and Isuzu. Fiat proved a great franchise for Vale Motors and the business went from strength to strength.

In December of 2006 and after much deliberation Frank made the tough decision to retire after more than 40 years in the automotive business, and thus sold the Vale Motors business. Retirement was to be only short lived however, as only three years into his retirement he missed the day to day buzz of the automotive trade and decided to establish Vale Auto Services Ltd.


Alastair Elder

Alastair also previously worked at Vale Motors as a Sales Executive and has a childish enthusiasm for all things Fiat, Subaru and Isuzu. He can answer any question or query about a specification or model with consummate ease from his encyclopaedic knowledge of our specialist brands. So if you’re looking for a new or used car and need a little help or advice, drop Alastair a line and he’ll only be too pleased to help!